Market Research at MB-Research
Integration of international market data and GIS data with consumer surveys
The market research company SCHÜTZ und HIRSCH Research has been under the umbrella of Michael Bauer Research GmbH since the end of 2014. Quantitative and qualitative market research in the form of international Online Surveys, CATI analyses and Focus Groups provide important information for Marketing and Sales. One focus is the integration of international market data and GIS data with Consumer Surveys on a wide range of topics. Moreover, we are focusing on the integration of international market and GIS data using primary data from market research projects. Innovative and new methods and solutions as the linking of market research analysis with Big data is used more and more frequently.
Our focus for a variety of industries
- Worldwide online surveys on diverse topics
- Spending structures and potentials for sectors, product ranges and product groups
- Consumer behavior and attitudes on various topics and areas of life
- Values, affinities, lifestyles and typologies
- Brand awareness, brand image and brand use
- Potentials for new products, concepts and innovations
- Customer loyalty measurements and customer migration tendencies
- Key-Performance-Indicators and image values of companies and competitors
- Sales forecasts and chances of success for locations (retail, system catering, services), purchasing power flows and legal assessments of relocation projects
